“Once we saw how quickly the FUNL Studio team was able to take our ideas, turn them into ‘in-the-wild’ experiments, and quickly provide real data to show if and where value existed, we knew we had the right team in place to co-create our startups.”
Exelon engaged FUNL Studio to analyze user data linked to a newly launched mobile app. FUNL developed a value hypothesis and strategy to revitalize the startup, called Ecocred. FUNL quickly rebuilt the app to be scalable, developed user acquisition and monetization channels from advertising to carbon offset ecommerce.
We ran a series of validation programs—a landing page demand test, research prototype—leading to functional app with API integration.
This was the first-ever externally built app the organization allowed to live in the Google Play store, attracting customer attention through Facebook and Google ad campaigns.
Structured experiment sprints optimized the product flow and acquisition funnel.
