Launching a sleep wellness startup with Johnson & Johnson

‣ D2C  ‣ FTE to Founders  ‣ IP Licensing


Johnson & Johnson’s consumer R&D team was exploring opportunities in the sleep sector. In the USA, there is only 1 medical sleep expert professional for every 70K Americans. Millions suffer from sleep deprivation.


The FUNL Studio team worked with the Johnson & Johnson R&D team to develop a scientifically backed sleep assessment. Thousands of users took the assessment, yielding an extremely high conversion rate for an extremely low customer acquisition cost.

Then, we worked with the Johnson & Johnson HR and legal teams to license the intellectual property and help the internal team become equity owners of the startup.

The co-founders are currently building the platform.

The Sleep Assessment microsite we launched.
The Sleep Assessment Results microsite.
Personalized product recommendations.



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Conversion rate


Cost per acquisition


Enterprise / Startup Innovation
Branding & Creative
Content Development
Web Development
Growth Marketing
Advisory: Licensing