Johnson & Johnson’s consumer R&D team was exploring opportunities in the sleep sector. In the USA, there is only 1 medical sleep expert professional for every 70K Americans. Millions suffer from sleep deprivation.
The FUNL Studio team worked with the Johnson & Johnson R&D team to develop a scientifically backed sleep assessment. Thousands of users took the assessment, yielding an extremely high conversion rate for an extremely low customer acquisition cost.
Then, we worked with the Johnson & Johnson HR and legal teams to license the intellectual property and help the internal team become equity owners of the startup.
The co-founders are currently building the platform.
