For leaders who are looking to de-risk a new growth opportunities, our approach rapidly validates hypothesis through demand tests that engage real users 'in the wild'. We combine the data from digital demand tests with qualitative research techniques to rapidly validate desirability, viability, and feasibility.
Gain insights into your hypotheses
on product desirability, audience
receptivity, messaging resonance,
user demographics and other key
success factors.
Use digital demand tests to drive
users to custom landing pages,
prototypes and/or MVPs through
digital or offline media channels to
test value propositions, channel
effectiveness and customer
acquisition costs.
Gather data-driven evidence
to justify further investment in
validating a product idea, or avoid
wasting money and resources on
invalidated concepts.
Articulate key assumptions and design a demand test experiment to succinctly test them. Develop the assets (branded or unbranded) to execute (e.g. ad campaigns, landing pages, user assessments, brochures).
Each sprint has a specific learning goal and constrained budget and timeline. We organize and execute the experiments and digital demand tests, using our Data Intelligence Framework to capture key metrics.
Summarize learnings into actionable next steps recommendations (continue, refine, or discontinue funding) and share with key stakeholders. Use real in-market data to make investment decisions.
If you're curious with an unrelenting desire to understand and delight the customer and deliver value to the market, we'd love to hear from you.
Contact Us
