As a multi-year innovation partner to Citi’s D10X Innovation program, the FUNL team has validated over 100 product ideas, through demand tests, prototyping and other methods.
Work
Crafted and executed over 100 experiments to validate new product ideas, value propositions and audiences, and several prototypes.
Concurrent digital demand tests for multiple cohorts of early product concepts, with tight assumptions and constraints.
Use an iterative sprint approach, an experiment-driven framework and real-time dashboards to test and measure value propositions, product features, audience segment, conversion rates and KPIs across the entire conversion funnel.
Qualitative and quantitative research, including interviews, focus groups, street intercepts, video diary studies, andethnogrpahies.
Product concept design, clickable prototypes, functional software prototypes and MVPs.
Sales and e-commerce experiments and conferences.
Results
Created a repeatable validation methodology that became standard practice.
Adapted to many changes in strategy and personnel to remain a trusted validation partner.
Provided product teams with key customer insights to validate or invalidate product ideas and justify next phase investments
Provided valuable performance benchmarks and metrics.
We worked with the FUNL team for many years. They have consistently proven their versatility, adapting to changing priorities, and speed in delivering data-driven insights from real in-market validation and prototyping. This really helped us combine velocity with rigor, to make sound innovation product and investment decisions.
